Dr. Andrew Hurley will present ‘Package Insight’ during an event open to attendees at Luxe Pack New York.

The immersive packaging experience will feature live, state-of-the-art biometric testing where visitors will learn to quantify design and predict sales. Eye-tracking and facial coding will be demonstrated — and attendees are welcome to participate and observe the technology in real time.

More Info: The on-going demonstration takes place on the show floor.